About foreplai

We are a new kind of social and streaming media company.

foreplai is the premium social and streaming media experience for playing, sharing, and discovering music with your friends and favourite artists.

We bring artists, labels, and fans into a new era of social and streaming abundance.

We put artists and labels at the centre of our experience and pay them for their work. We attract and activate a passionate community of fans and give them a dedicated space for music. We spark connections and create a community to support all involved, including us.

Because foreplai works without ad and subscription revenue, our experience is free from deception and manipulation. Our product and algorithms serve artists, labels, and fans, not advertisers and the vanity metrics required to attract them.

We will never violate your privacy, sell your data, or shortchange artists. We do everything with transparency and trust.

Our values guide our work.

Simple

We live in the moment and act with an eye to the future. Our legacy begins now.

Transparent

We learn by doing and share to deepen understanding. Our hearts and minds are open and receptive.

Authentic

We are candid and sincere. Our respect for you comes from being true to who we are.

Responsible

We take ownership, embrace feedback, and accept the good and bad. Our purpose is growth.

Our founders.

We worked together on data and AI products before founding foreplai, wrestling with some of the most massive and convoluted enterprise datasets, employing graph databases to help data teams make sense of their complexity, and using proprietary AI to help them find meaning in the mess.

We became friends and found a common purpose in doing something meaningful for music.

Scott Truitt

Co-founder and CEO in London, England

Before founding foreplai, he was the VP of Product Management at Collibra (Sequoia, Tiger Global) in London and Rasa (a16z, Accel) in Berlin, Sr Director of Product at Salesforce and Heroku (NYSE: CRM), Director of Product at Pivotal (then NYSE: PVTL; now Nasdaq: AVGO), and had other startup roles in product management, design, and marketing over 17 years in San Francisco.

Scott had the first ideas for foreplai in the late ’90s and early ’00s and evolved the business model in the ensuing years before sharing everything with Vicky in the ’20s.

Vicky Froyen

Co-founder and CTO in Leuven, Belgium

Before founding foreplai, he led the AI product and engineering org at Collibra (Sequoia, Tiger Global), advised tech startups in AI strategy, and led teams of Data Scientists. He has a PhD in Cognitive Science and AI/ML from Rutgers in the US, an M.Sc. in Experimental and Theoretical Psychology, and a B.A. in Psychology from K.U.Leuven in Belgium.

Vicky is a musician, performer, and recording artist. He also organises and facilitates the Heart of Men group for personal growth and transformation.